Tagged with lead generation
Smarketing: Aligning Sales and Marketing...
Often sought after but rarely achieved, sales and marketing alignment is the holy grail of businesses world over. And it’s no wonder why: Aligned teams work more effectively and perform better. Despite knowing this, many organizations struggle to stay aligned. Distributed workforces, fluctuating m...
Marketing
06:46
Ideas For Generating Sales Leads [2021 List]
Typically it is the role of marketing to be responsible for generating leads, but that doesn't mean sales can't be proactive or have their own strategies in place for generating sales leads. A sales lead is a sales contact, individual or organisation that has expressed direct interest in purchasing ...
Sales
05:20
Tips for Turning your Content into Stories that...
Content marketing is possibly the most crucial element of any marketing strategy. It’s your time to shine, your opportunity to put your best foot forward to attract and convert prospects into customers ... without having to sell to them. But as today’s consumers don’t decide to buy from you ba...
Marketing
06:30
Online Advertising Strategies That Work
Businesses are recognising the importance of focusing on their online advertising strategies, now more than ever before but it can be difficult determining what exactly you should be doing, and where to start. While the world of online advertising strategies is a lot bigger than the strategies menti...
Marketing
08:11
Sales and Marketing Alignment: How to...
Sales & Marketing Alignment is something that every business has to do, it's just a matter of how well you do it. In its purest form, Marketing & Sales Alignment is the agreement between your Marketing and Sales departments about the process a lead goes through to become a customer, how that is tagg...
Marketing
08:11
The Importance of A/B Testing your Landing...
A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA. Intuition and consumers' somewha...
Marketing
07:11
3 Ways Chatbots Support your Sales Team
A bot is a computer program powered by Artificial Intelligence that simulates and processes human conversation, allowing us to interact with digital devices as though we were communicating with a real person. They span varying capabilities, some being automated answers to simple queries and others b...
Sales
04:13
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
Lead Generation: The quick guide to get more...
Leads are what fuels your sales pipeline. Without leads, your list of potential sales will be dire and as a result, your business could suffer. Leads are essential in all forms of marketing but the way you attract them will differ slightly for digital marketing versus traditional marketing. The more...
Marketing
03:37
The psychology of Call to Actions: convincing...
Call-to-Actions are some of the under-appreciated workhorses of the marketing world. Sure, landing pages look flashy and a good form can pull phone numbers like no bodies business, but few people stop and give the humble CTA more than a second thought. Despite that, a strong CTA can make all the dif...
Marketing
02:39
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
How HubSpot’s Shopify Integration Empowers...
The internet has challenged customers to buy things online and thanks to Shopify it’s never been easier to create an online store and start a business. Now a free integration for HubSpot and Shopify users enables inbound marketing for ecomm. You can empower your digital marketing by connecting all...
